Now in beta. Free for everyone while we are in beta.
ADAPTIVE AI ENDURANCE COACHING
World-class coaching. For everyone with a dream.
68
Fitness (CTL)
+8
Form (TSB)
SWEET SPOT
Next session · TSS 94
Domestiq is an adaptive AI endurance coaching platform that gives any athlete with a goal the same methodology used to produce champions, at an accessible price. Built by one of the UK's leading endurance coaches. It reads every session you complete, and it gets smarter every week.
PERFORMANCE MANAGEMENT
16-week Ironman build · CTL / ATL / TSB
68
Fitness (CTL)
72
Fatigue (ATL)
+8
Form (TSB)
BY THE NUMBERS
ELITE COACHING PRACTICE
Two decades refining the methodology at the highest levels of endurance sport.
IRONMAN & XTRI CHAMPIONS
Coached athletes to multiple IRONMAN and XTRI titles.
CONTINENTAL ROAD RESULTS
Professional road-race podiums and stage wins.
COURSE & TT BESTS
Bike-course and time-trial course-bests set on the road.
The methodology behind those results has been refined across two decades of elite endurance practice. What sits inside the app is not a generic training algorithm. It is that same methodology, applied to every athlete automatically, so genuinely elite coaching is not a lottery of who your club happens to have.
WHAT WE OFFER
WHAT DOMESTIQ DOES.
Champion-level coaching, analytics, race planning and club tools in one place. Pick a tab to go deeper.
THE NAME
domestique
/dɒˈmɛstɪk/
noun · road cycling
A rider who sacrifices their own race entirely in service of their team leader. Carries the bottles. Sets the tempo. Gives up their wheel on the climb. Makes the champion possible. Stays invisible.
IN CYCLING, A DOMESTIQUE IS THE MOST IMPORTANT RIDER IN THE PELOTON.
They don't appear on the podium. They aren't meant to. For every Pogačar or Vos, every Vingegaard or Vollering, there is a team of riders who gave everything they had, every match, every gradient, every headwind, so their leader could win. That is what a domestique does. Not for recognition. For the result.
Domestiq is built on the same principle. Not a social network optimised for your engagement. Not a leaderboard built to keep you scrolling. A platform working entirely in service of your performance, analysing your physiology, absorbing the science, setting the tempo for your training, so you can focus on the riding.
The 'ue' is gone. The purpose isn't.
BUILT BY PRACTITIONERS · TOM COOLING, FOUNDER
GROUNDED IN SPORTS SCIENCE. NOT MARKETING.
Domestiq was designed by one of the UK's leading endurance coaches, with elite racing experience and applied specialisations in breathwork, heat training, and athlete psychology.
The coaching record behind this platform spans multiple Ironman champions, Xtri record holders, continental professional cyclists, and podium-winning ultra-distance athletes. Every methodology has been developed and proven in some of the most demanding racing environments in the world.
Domestiq has a dedicated coaching methodology for female athletes, grounded in the conviction that women deserve training frameworks built around their own physiology, not adapted from male data as an afterthought.
Every coaching framework, periodisation model, and analytical method embedded in this platform has been tested at the highest levels of endurance sport. Not theory. Applied practice.
WHO THIS IS FOR
YOU DON'T NEED STRAVA. YOU NEED AN EDGE.
NO COACH, NO PROBLEM
A full-time coach costs hundreds per month. Domestiq gives you the same analytical depth, power profiling, training load periodisation, mental preparation, built by a coach who has delivered exactly that at the highest level.
PERFORMANCE, NOT ENGAGEMENT
Strava is built to keep you scrolling. Domestiq is built to make you faster. Club features and training partners are available, but the platform never nudges you towards them at the expense of your actual training.
NO GENERIC ADVICE
Every coaching note references your actual data, your baselines, your fatigue, your physiology. The science behind every recommendation is published, cited, and practitioner-tested.
WHAT YOU GET
NO STONE UNTURNED.
PERSONALISED SESSION FEEDBACK
Every session analysed against your physiological baseline. Coaching feedback written by a two-pass AI pipeline, grounded in your actual data, your fatigue history, and the same analytical frameworks used with professional athletes. Not generic. Not templated. Yours.
YOUR NUMBERS. EXPLAINED.
TSS, PMC, Efficiency Factor, Variability Index and cardiac drift: computed from your data and explained in plain English. Whether you train with a power meter or HR monitor only, Domestiq builds a complete picture of your physiology and tells you what it means.
YOUR SEASON. BUILT FOR YOU.
AI-generated training plans periodised around your physiology, your target event, and your available time, structured into progressive blocks that adapt as you complete them. Not a generic plan with your name on it. A season designed around your numbers, your gaps, and your goals.
YOUR MIND. UNDERSTOOD.
Psychological profiling grounded in validated sport science instruments. Your mental profile, how you respond to pressure, pain, and competition, feeds directly into your coaching tone and AI-generated race preparation notes tailored to how you actually think.
STRENGTH, PERIODISED IN.
A full strength platform built into your plan: an evidence-based exercise library, 1RM tracking, and sessions auto-placed across your blocks and timed so a rest day recovers them. Heavier in base and build, maintenance at peak, with a women-specific emphasis through the cycle and menopause.
PERFORMANCE FIRST. SOCIAL OPTIONAL.
Domestiq is built around your data, not engagement. No gamified segment chasing, no algorithm pushing you to post. Club leaderboards and training partners are there if you want them, but your coaching engine works the same whether you use them or not.
THE METHODOLOGY
ELITE SCIENCE. ADAPTED TO YOU.
Our rule: if we can't show you why a session is on your plan, it shouldn't be there.
Every decision Domestiq makes has a reason. Training load models, psychological profiling, pacing algorithms, recovery protocols, each is grounded in peer-reviewed research and validated against real-world performance data at the highest levels of endurance sport.
This is not motivation-app science. These are the same methodologies and protocols employed by WorldTour cycling teams, Ironman professionals, and elite sport scientists, adapted to the individual, regardless of where they are in their athletic journey.
When Domestiq tells you to back off, there is a reason grounded in your physiology. When it says you are ready to push, that conclusion is drawn from your data, not a template, not an algorithm that has never seen a hard race.
The goal is not to make training more complicated. It is to make sure that every session, every decision, and every recovery day is purposeful, because at the highest levels of the sport, nothing is left to chance.
THE COACHING BEHIND DOMESTIQ
A proven method. Now an engine.
The coaching Domestiq is built on has taken real athletes from first finish lines to national podiums, course records and Ironman wins.
Ironman Wales - won
2022 (Hannah S.) · 2025 (Maddison S.)
XTRI Celtman - bike course record
Hannah S.
Col de la Joux Verte - KOM
Maddison S.
5 straight road-race wins + TT course records
former Continental pro (Mike W.)
The ROC Wales - won · XTRI Norseman - podium
Hannah S.
Haute Route Alps - podium (Ian C.) · XTRI Celtman & Swedeman - podiums (Naomi S.)
IN THEIR WORDS
The dream was to finish a 70.3 before turning 50 with a personal best... training plans, personal coaching and practical tips made all the difference and got me proudly across the finish line. The dream came true!
Jan Willem van der W.
I've been coached for 10 years and [this is] the first coach who has really listened, paid attention to detail, identified issues and then... a logical way to address them that works for me as an individual.
Naomi S.
2x XTRI podium
A deep understanding of performance data... to tailor plans to [an] athlete's fitness and physiology and structure training programmes and race plans to achieve optimal performance.
Matthew S.
Results I wouldn't have thought possible... always provides useful feedback on every workout, helping and encouraging me to reach my goals.
Ian C.
Haute Route Alps podium
The best decision I made for my cycling... personalised approach, attention to detail and unwavering support.
Rebecca W.
Really knows his stuff and is easy to talk to... provided detailed race plans for my various events.
Emma N.
FOR CLUBS
A REAL DIGITAL HOME. FREE FOREVER.
A tool, not a feed. Rides, RSVPs, ride-day check-in, digital waivers, leaderboards and a weekly digest, so club life stays in the club. The entire toolkit is free, forever, and every member gets the coaching too.
RIDES AND EVENTS
RSVP and ride-day check-in, digital waivers, and a shared route library.
LEADERBOARDS AND DIGEST
Club leaderboards and a weekly digest, without a feed built to keep you scrolling.
FREE, FOREVER
The entire club toolkit costs nothing, ever. Domestiq never charges clubs for it.
Start your season with your coach in your pocket.
Free for everyone while we are in beta. Super Domestiq unlocks the full adaptive engine and analytical suite.
Your privacy choices
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